Content Discovery
The process of finding and curating relevant content to share with an audience.
Description
Content Discovery in digital marketing refers to the methods and strategies used to find and recommend content that is relevant, engaging, and valuable to a target audience. This process is critical for marketers aiming to keep their audience engaged and informed without always having to create new content from scratch. By discovering high-quality content from various sources, marketers can share it through their own channels, adding value and fostering a sense of community. This practice not only saves time but also positions the brand as a thought leader and trusted resource in its industry.
Examples
- A tech blog using tools like Feedly to aggregate news articles, blog posts, and research papers related to the latest advancements in AI and then sharing them on their social media channels.
- A fitness brand utilizing content discovery platforms like BuzzSumo to find trending workout videos, diet tips, and wellness articles to include in their weekly newsletter, keeping their subscribers engaged and informed.
Additional Information
- Effective content discovery can significantly enhance the efficiency of a content marketing strategy, ensuring a steady stream of quality content.
- Marketers often use a mix of automated tools and manual curation to find the best possible content that aligns with their audience’s interests and needs.