Content Curation
The process of discovering, gathering, and presenting digital content related to a specific subject or area of interest.
Description
In the digital marketing industry, content curation is a strategy used by businesses and marketers to filter, organize, and share high-quality content from various sources to engage their audience and enhance their brand's value. It involves selecting relevant content from third-party sources, adding unique insights or commentary, and sharing it through various platforms such as social media, blogs, or newsletters. This approach helps in establishing authority, providing value to the audience, and saving time compared to creating all content from scratch. Effective content curation requires understanding the audience's interests, staying updated with industry trends, and consistently delivering valuable and relevant information.
Examples
- A marketing agency shares a daily roundup of industry news and trends on their LinkedIn page, adding their own analysis and commentary to each article. This keeps their audience informed and positions the agency as an expert in the field.
- A fashion retailer curates a weekly blog post featuring the latest styles and trends from top fashion influencers and designers. They include their own recommendations and tips, providing added value and engaging their audience.
Additional Information
- Content curation can boost your SEO by providing fresh and diverse content.
- It helps in building relationships with original content creators and industry influencers.