Connected TV Platform
A digital interface that allows users to stream internet-based content on their television screens through devices like smart TVs, gaming consoles, and streaming sticks.
Description
In the digital marketing industry, a Connected TV (CTV) platform is a crucial tool for delivering advertisements to audiences who consume content through internet-enabled televisions. Unlike traditional TV, which relies on cable or satellite services, CTV platforms leverage internet connectivity to provide users with access to a wide array of streaming services such as Netflix, Hulu, and YouTube. This shift has created new opportunities for marketers to target viewers with highly relevant ads based on their viewing habits and preferences, thereby increasing engagement and conversion rates.
Examples
- Hulu: Hulu’s ad-supported subscription service showcases how advertisers can reach a vast audience by placing ads within streamed content. Brands can target specific demographics based on user data.
- Roku: Roku provides a platform for various streaming services and offers advertisers the ability to place ads on its home screen or within streaming apps, allowing for targeted ad campaigns based on user behavior.
Additional Information
- Allows for precise audience targeting using data analytics.
- Provides a seamless viewing experience, integrating ads naturally within the content.