Combo Chart

Description

In the digital marketing industry, a combo chart is an essential tool used to analyze multiple metrics on a single graph. This type of chart allows marketers to visualize data trends and relationships that might be missed when using separate charts. By combining line, bar, and sometimes scatter plots, a combo chart can display complex data in a more digestible format. For example, you can compare website traffic with conversion rates over time, or analyze social media engagement alongside ad spend. This multi-faceted approach enables marketers to make more informed decisions, optimize campaigns, and identify key performance indicators. Combo charts are especially useful in dashboards and reports where space is limited but comprehensive insights are required.

Examples

• A marketing team uses a combo chart to compare monthly website traffic (line chart) with monthly sales revenue (bar chart). This helps them understand if traffic increases are correlating with revenue growth.
• An eCommerce company uses a combo chart to track the number of new customers (bar chart) alongside the average order value (line chart) over the past year. This helps them identify seasonal trends and plan marketing strategies accordingly.

Additional Information

• Combo charts can help juxtapose different data sets to find correlations.
• They are highly customizable, allowing for various combinations of chart types to suit specific needs.