Callout Extension
A Callout Extension is an additional piece of text that shows with your Google Ads, providing extra information about your business, products, or services.
Description
Callout Extensions in digital marketing are a powerful feature within Google Ads that allow advertisers to include extra snippets of information about their offerings. These extensions enhance the visibility of ads by adding non-clickable text, which can highlight unique selling points, special offers, or important details. By using Callout Extensions, businesses can communicate more value to potential customers without requiring them to click through to the website. This can improve ad performance by making the ad more informative and attractive, leading to higher engagement and potentially better conversion rates. Setting up Callout Extensions is straightforward, and they can be customized at the account, campaign, or ad group level, providing flexibility to tailor messages according to the target audience or specific marketing goals. Overall, Callout Extensions are a simple yet effective tool to make ads more compelling and informative, helping businesses stand out in the competitive digital landscape.
Examples
- A travel agency adding callouts like '24/7 Customer Support', 'Best Price Guarantee', and 'Exclusive Deals' to their Google Ads to highlight key benefits.
- An online retailer using callouts such as 'Free Shipping Over $50', '30-Day Returns', and 'New Arrivals Daily' to attract potential buyers with attractive offers.
Additional Information
- Callout Extensions do not incur additional costs; they are included in the pay-per-click cost of the ad.
- They are displayed across all devices, so the additional information reaches a broad audience.