Bing
Bing is a web search engine owned and operated by Microsoft.
Description
Bing is a prominent search engine developed by Microsoft that plays a significant role in the digital marketing landscape. While Google is often the go-to for many marketers, Bing offers unique opportunities for reaching audiences. Bing's user base is diverse, with a notable percentage of users who are older and have higher incomes. Bing Ads, now known as Microsoft Advertising, allows businesses to create targeted ad campaigns, similar to Google Ads but often with less competition and lower costs-per-click. Marketers can also take advantage of Bing's integration with Windows and Office products, making it a valuable tool for reaching professional and business audiences. Additionally, Bing provides rich search experiences through features like image search, video search, and local search, which can be leveraged to enhance a brand's online presence.
Examples
- A local bakery in Seattle used Bing Ads to target nearby residents, resulting in a 20% increase in foot traffic. They chose Bing because it allowed them to focus on a specific geographic area with less competition compared to Google.
- An online retailer specializing in vintage clothing found that their Bing Ads campaigns had a higher conversion rate compared to other platforms, largely due to Bing's older, more affluent user base who were willing to spend more on unique fashion items.
Additional Information
- Bing powers search on popular platforms like Yahoo and AOL, extending its reach beyond just Bing.com.
- Bing Places for Business allows companies to claim and optimize their local listings, similar to Google My Business, helping local businesses improve their visibility in search results.