Ad Extension
Additional pieces of information that expand your ad and provide users with more reasons to click.
Description
In the digital marketing industry, an ad extension is a feature used within online advertising platforms that allows advertisers to enhance their ads with additional information. This can include phone numbers, location data, additional links, callouts, and more. Ad extensions make ads more engaging and informative, improving the likelihood of a click by providing users with more options and relevant information. By utilizing ad extensions, businesses can increase their ad's visibility, improve click-through rates, and provide a better user experience. They are a critical component in optimizing online ad campaigns, as they help ads stand out and deliver more value to potential customers.
Examples
- A local restaurant uses location extensions in their Google Ads to show their physical address and a clickable link for directions, making it easy for customers to find them.
- An e-commerce store implements call extensions in their ads, allowing potential customers to directly call their customer service team with one click, simplifying the purchase process.
Additional Information
- Ad extensions are available on most major ad platforms, including Google Ads and Bing Ads.
- Proper usage of ad extensions can improve ad relevance and Quality Score, which can lead to better ad placements and lower costs per click.