Active Client
An active client in digital marketing refers to a client who is currently engaged in ongoing marketing activities and campaigns with a digital marketing agency or platform.
Description
In the digital marketing industry, an active client is one who is actively participating in and benefiting from digital marketing services, such as social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation. These clients have campaigns that are live and running, and they are likely to be interacting with the digital marketing team on a regular basis. Active clients are essential for the growth of a digital marketing agency, as they provide consistent revenue and opportunities for case studies and testimonials. Keeping clients active involves regular communication, performance tracking, and continuous optimization of marketing strategies to meet their business goals.
Examples
- A local bakery that has ongoing social media campaigns managed by a digital marketing agency, with regular posts, ads, and customer engagement being tracked and optimized.
- An e-commerce store that uses a digital marketing platform for their SEO and PPC campaigns, receiving monthly reports and strategy sessions to improve their online sales.
Additional Information
- Active clients often participate in regular review meetings to discuss campaign performance and future strategies.
- Maintaining active clients requires a proactive approach, including timely communication, transparent reporting, and delivering measurable results.