Accelerated Mobile Page
Accelerated Mobile Pages (AMP) are a web component framework and website publishing technology developed by Google that optimizes page loading speed on mobile devices.
Description
In the digital marketing industry, an Accelerated Mobile Page (AMP) is a technology developed by Google with the goal of improving the performance of web content on mobile devices. AMP pages are designed to load almost instantly, providing a smooth and fast user experience. This is crucial in digital marketing because faster-loading pages often result in higher engagement rates and better user retention. AMP achieves its speed by using a stripped-down version of HTML, a streamlined CSS, and by limiting the use of JavaScript. As a result, AMP pages are lightweight and highly optimized for speed. This can lead to improved search engine rankings, as Google prioritizes fast-loading pages in its search results. Moreover, AMP is not only beneficial for user experience but also for advertisers, as faster pages can increase ad visibility and click-through rates.
Examples
- The Washington Post implemented AMP on its news articles, resulting in a 23% increase in mobile search users who returned within 7 days.
- eBay used AMP for its product pages, which led to a 15% improvement in page load time and a 25% increase in mobile search impressions.
Additional Information
- AMP is supported by various platforms including Google Search, Twitter, and Bing.
- AMP pages are identified by a lightning bolt icon in mobile search results, indicating their optimized performance.